The Marketing Head will be the strategic brand custodian of our client , responsible for shaping the company's image, driving demand generation, and ensuring a strong market position. This is a C-suite track role, leading a multidisciplinary marketing team (Digital, Branding, Creative, PR, Events, and Communication) to deliver high-impact campaigns and measurable business outcomes.

Key Responsibilities:

Strategic Leadership:

- Develop and implement an integrated marketing strategy aligned with company vision, sales targets, and growth ambitions.

- Drive brand positioning, thought leadership, and storytelling to strengthen reputation as the leader in plotted developments.

- Participate in company-level strategic planning to influence long-term business direction.

Branding & Communication:

- Ensure a consistent, powerful brand identity across all offline and online touchpoints.

- Oversee branding, content, and creative campaigns including digital, print, outdoor, PR, and events.

- Conceptualize and execute high-visibility events, exhibitions, and launches that enhance brand recall.

Demand Generation & Digital Marketing:

- Lead performance-driven digital campaigns across SEO, SEM, social media, influencer marketing, and programmatic advertising.

- Build advanced lead generation funnels in partnership with sales and presales teams.

- Leverage CRM and analytics platforms to drive data-led decision making and optimize ROI.

Customer & Market Insights:

- Analyze consumer behavior, buyer journeys, and personas to design targeted campaigns.

- Track market trends, competitor strategies, and industry dynamics to stay ahead of the curve.

- Explore new market segments and identify growth opportunities.

Budgeting & Team Leadership:

- Own and manage the marketing P&L, annual budgets, and ROI tracking.

- Build, mentor, and inspire a high-performing marketing team, defining KPIs and career development plans.

- Create quarterly and annual hiring plans aligned with business scale-up.

Sales Alignment & Growth Support:

- Work closely with Sales, Presales, and Channel Partner teams to ensure campaigns generate measurable revenue impact.

- Drive marketing-sales alignment through integrated campaigns, lead nurturing strategies, and pipeline acceleration initiatives.

Requirements & Skills:

- 15+ years of proven leadership experience in real estate or allied sectors (FMCG, consumer brands, lifestyle, or BFSI preferred for cross-industry expertise).

- Strong track record of running successful 360- marketing campaigns at scale.

- Expertise in digital marketing, brand management, demand generation, and analytics.

- In-depth knowledge of web analytics, Google AdWords, SEO/SEM, CRM systems, and marketing automation tools.

- Exceptional leadership and people management skills, with the ability to inspire cross-functional teams.

- Analytical mindset with strong strategic planning and problem-solving abilities.

- Excellent communication, negotiation, and stakeholder management skills.

- Ability to thrive in a fast-paced, high-growth environment with a performance-driven culture.

Why Join ourclient ?

- Lead marketing for India's largest plotted development pipeline.

- Shape the brand of a trusted real estate leader with decades of credibility.

- Work alongside visionary leaders to define the future of plotted real estate in India.

- Opportunity to grow into C-suite leadership roles as the company expands nationally