Marketing Head - OTC/FMCG/Consumer Healthcare - IIM/ISB/MDI/FMS

Key Responsibilities:

- Develop and execute marketing strategies for the OTC business aligning with overall business goals.

- Lead the creation and implementation of brand positioning, go-to-market (GTM) strategies, and promotional campaigns to increase market share.

- Oversee product lifecycle management including new product launches, market expansion, and innovation for OTC product portfolio.

- Drive consumer insights and market research to identify trends, consumer needs, and competitive landscape, translating them into actionable marketing plans.

- Manage and optimize marketing budgets, ensuring cost-effective strategies to maximize ROI.

- Build and maintain relationships with key stakeholders including customers, partners, and external agencies to drive marketing initiatives.

- Monitor and analyze market performance, sales data, and KPIs to assess the effectiveness of marketing campaigns and identify areas for improvement.

- Develop and mentor the marketing team, ensuring high performance and professional growth.

Key Requirements:

- 12-14 years of marketing experience, with a strong background in OTC, FMCG, or consumer healthcare industries.

- MBA + Engineering background preferred, with a focus on candidates from top-tier B-schools.

- Demonstrated success in brand management