Marketing Head - Brand Marketing - Automotive Industry

THIS IS A DIVERSITY ROLE (FEMALE CANDIDATES ONLY)

Looking for Any Graduate but MBA is preferred

- Strategic Marketing Leadership - Develop and execute a comprehensive marketing strategy to achieve the organization's business goals, with a strong focus on digital transformation and customer-centric initiatives. Drive brand equity and revenue growth through integrated marketing efforts across digital, traditional, and experiential platforms.

- Digital Transformation & Data-Driven Marketing- Lead the organization's digital marketing initiatives, including SEO/SEM, content marketing, social media, and performance marketing, to enhance brand visibility and lead generation. Build and manage an advanced data-driven marketing framework, leveraging analytics, CRM systems, and marketing automation tools to deliver personalized and measurable customer experiences. Champion the adoption of emerging technologies in marketing,

- Integrated Marketing Communication- Design and manage 360-degree marketing campaigns that seamlessly integrate ATL, BTL, and digital strategies to maximize impact. Collaborate with creative agencies, Manage media planning, Develop marketing campaigns to conceptualize and develop compelling marketing communication strategies. that align with the company's brand purpose.

- Customer Engagement & Experiential Marketing- Plan and execute innovative experiential marketing programs, such as Transport Excellence Awards, MPOWER training, plant visits, and product-specific roadshows. Strengthen the brand's emotional connect with key accounts through exclusive experiences like sponsorships, cricket matches, and customer-focused events. Build and manage a community-focused engagement strategy.

- Product Lifecycle Marketing - Collaborate with product and technology teams to support the digital lifecycle management of platforms and services, ensuring successful launches and market adoption. Provide insights and feedback from marketing initiatives to continuously refine digital products and services.

- PR & Thought Leadership - Oversee public relations activities, ensuring consistent and impactful corporate communication. Strengthen relationships with media outlets and industry influencers to enhance brand visibility and reputation.