Marketing Director - FMCG/Retail/D2C/eCommerce

Location: Gurugram, India

Experience Required: 15+ Years

Industry: Consumer Goods / Digital / D2C / Retail / E-commerce

Employment Type: Full-time

Compensation: Competitive (Based on experience)

About the Role

We are looking for a strategic and visionary Brand Marketing Director to lead our brand building and consumer engagement efforts. This leadership position is ideal for someone who brings 15+ years of deep marketing experience across top MNC brands, and has successfully led D2C marketing initiatives at scale.

As the custodian of the brand, you will be responsible for shaping brand strategy, driving D2C growth, and delivering a consistent brand experience across channels. This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional leaders across product, digital, and sales teams.

Key Responsibilities

- Develop and lead end-to-end brand strategy, ensuring consistency in positioning, messaging, and creative execution.

- Drive D2C brand growth through innovative and data-driven marketing strategies across digital, performance, content, and CRM channels.

- Own the brand's identity and narrative, translating business objectives into compelling marketing campaigns.

- Collaborate with internal teams (product, sales, tech) and external partners (creative agencies, media agencies) to deliver high-impact campaigns.

- Plan and oversee 360 brand campaigns across digital, print, on-ground activations, influencer, and social media platforms.

- Leverage consumer insights, behavioral data, and market trends to refine positioning and drive engagement.

- Ensure effective budget planning and ROI-driven media spends across paid, earned, and owned channels.

- Act as a brand evangelist, ensuring alignment across customer touchpoints and internal teams.

- Monitor brand health metrics and present performance reviews to senior leadership.

Required Experience & Skills

- 15+ years of progressive experience in brand marketing, preferably in consumer-focused industries such as FMCG, retail, e-commerce, or D2C brands.

- Proven track record of working with reputed multinational companies (MNCs) with high brand equity.

- Extensive experience in building and scaling D2C brands, with deep understanding of customer acquisition, retention, and engagement.

- Strong leadership skills with the ability to mentor high-performing teams and drive cross-functional collaboration.

- Expertise in managing agencies, creative development, and integrated campaign execution.

- Data-savvy with a sharp eye for analytics, performance marketing metrics, and brand health

tracking.

- MBA in Marketing or equivalent preferred.

Ideal Candidate Attributes

- Strategic thinker with a hands-on approach to execution.

- Passionate about brand storytelling, innovation, and consumer behavior.

- Results-driven with strong business acumen and creative sensibility.
- Excellent communicator with stakeholder management experience at senior leadership level.