Marketing Analyst

Job Description:

What You'll Do:

- Building month on month sales and marketing planning at channel level for Top of the Funnel, Middle Funnel and Bottom Funnel initiatives.

- Tracking achievement vs targets for all points in the funnel and highlighting / problem solving with relevant stakeholders for daily target achievements.

- Own the design, development, and maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions from marketing standpoint.

- Enable effective decision-making by retrieving and aggregating data from multiple sources and compiling it into a digestible and actionable format

- Work with the marketing and sales leadership to finalise annual goals for the team and track the same on weekly/monthly/quarterly throughout the year

- Track detailed performance/KPIs and deliver regular data-driven actionable insights to improve results for all customer acquisition channels

- Lead efforts targeted to improve marketing performance reporting

- Evaluate the effectiveness of marketing campaigns across various channels, including digital, social media, email, and traditional advertising.

- Managing the business requirements and implementation of reporting.

Ensure all documentation is updated on data files

- Monthly, quarterly pre-sales, sales and marketing performance review, identifying deficit areas and provide insights for performance improvement

- Collaborating with marketing and sales teams to develop deliverables based on analysis and carving new business initiatives and strategies

- Prepare and present periodical comprehensive Business Insights to the Management that provide insightful analysis, identify required action items, and effectively frame decisions to be made

- Track performance and KPIs in detail for marketing teams and marketing-sales funnel; Monitor the progress on all customer acquisition and funnel against pre-defined metrices and benchmarks

- Prepare and present the monthly Marketing MIS to senior management

- Any ad-hoc research, analysis and reports as required by the management.

- Be immersed and intimately familiar with the entire booking funnel including the user experience and conversion drivers starting from acquisition channel to sales

- Collaborate with the marketing team to design and implement data-driven marketing strategies.

- Assist in the development of customer segmentation strategies to enhance targeted marketing efforts.

- Building dynamic predictive data models for lead generation, funnel conversion improvement, lead scoring etc.

- Participate in strategic & tactical planning discussions

- Identify new opportunities to bring new process improvements.

- Automation of manual processes

- Provide recommendations for optimizing marketing spend and improving return on investment (ROI).

- Define the data elements and data structure that teams should leverage to enable analytical capabilities for our marketing and sales teams

- Work with engineering and product development teams to enable the appropriate capture and storage of key data points, wherever missing.

- Design, implement, and support platforms that provide marketing and sales teams adhoc access to large datasets

- You will collaborate with cross-functional teams, including marketing, product, and sales, to create data-driven strategies for customer acquisition and reactivation.

- This role offers the opportunity to work with senior leadership, gain exposure to high-impact business decisions, and leverage data science to shape company's growth trajectory.

- Your insights will directly shape our marketing and sales strategy, helping us optimize ROI and drive customer acquisition efficiency at scale.

- Strong communication skills (both written and verbal)