Mareana - Senior Sales Development Representative
Posted 1 month ago
Posted 1 month ago
About the job
Job Description: Senior Sales Development Representative (SDR)- North America
About the Role
- We are seeking a Senior Sales Development Representative (SDR) to lead the front end of our inbound funnel.
- In this role, youll ensure every lead from our marketing-led growth engine receives timely, professional engagement and is guided smoothly through the early stages of our customer journey.
- This is not an entry-level role.
- We are looking for someone who has successfully performed the SDR function before, thrives in environments where processes are still evolving, and brings both the discipline to deliver results today and the initiative to shape how we work tomorrow.
Key Responsibilities
- Inbound Lead Management s SLA Compliance: Triage inbound leads daily, ensuring the first touch goes out within the agreed SLA.
- Cadence Execution: Manage structured email and LinkedIn cadences against new leads through the initial conversion effort.
- Lead Nurturing: Run email/LinkedIn campaigns for leads that expressed interest but did not convert initially, maintaining consistent engagement over time.
- CRM Farming: Proactively mine Salesforce/HubSpot to identify dormant opportunities or stalled leads that can be reignited.
- Conversion Ownership: Consistently move MQLs into SALs/SQLs, ensuring clean, context-rich hand-offs to Account Executives.
- Process Building: Help refine lead scoring models, SLA definitions, cadences, and qualification criteria; document and share playbooks as the function matures.
- Feedback Loop: Act as the connective tissue between Marketing and Sales, surfacing insights on lead quality, campaign resonance, and buyer objections.
- Tooling Workflow Optimization: Influence how we use Salesforce, HubSpot, and engagement platforms, suggesting improvements to workflows, reporting, and automation.
- Mentorship Modeling: Set the bar for responsiveness, quality of outreach, and professionalism; provide informal guidance to junior SDRs as the team grows.
Qualifications
- 2-4+ years of SDR/BDR experience with a proven track record of success in inbound-heavy environments.
- Demonstrated ability to thrive in fast-moving, evolving environments where processes are still being shaped.
- Strong organizational skills with the ability to triage, prioritize, and respond to inbound leads within tight SLAs.
- Demonstrated expertise running cadences across email and LinkedIn, as well as nurturing long-tail leads.
- Critical tool proficiency: Salesforce (CRM), HubSpot (marketing automation), LinkedIn (prospecting/campaigns), and Microsoft Office (reporting C collaboration).
- Excellent communication skills (verbal and written), able to engage executives and technical buyers in a consultative manner.
- Detail-oriented and metrics-driven, with comfort working against weekly/monthly KPIs (response time, conversion rates, SQL generation).
- Bonus: Experience collaborating directly with Marketing and RevOps to improve funnel health.
- Committed to work as per US hours from India
- Candidate-facing Summary - Senior Sales Development Representative (SDR)
- Were looking for a Senior SDR to join our growing commercial team and take ownership of the first stage of our sales funnel.
- This isnt a typical cold outbound role our strategy is marketing-led, and your focus will be on qualifying inbound leads, responding quickly, and converting interest into pipeline.
- Youll manage inbound leads from campaigns, events, and website conversions, making sure every lead gets a timely first touch.
- Youll run structured email and LinkedIn cadences, nurture prospects that dont convert right away, and mine our CRM for opportunities toreignite.
- Beyond execution, youll also help shape how we work refining cadences, tightening SLAs, and sharing feedback that strengthens the entire funnel.
- Were looking for someone who has done this successfully before: disciplined, responsive, and comfortable in a fast-moving environment where processes are still being built.
- If youre excited to both generate pipeline and help shape how the SDR function scales, wed love to talk.
- Tools youll use daily: Salesforce, HubSpot, LinkedIn, Microsoft Office
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