Manager - User Acquisition - Mobile Games

Job Role - User Acquisition Specialist.

CTC Max - 20-25 lakhs.

WHAT YOU'LL BE DOING:

- Set up new campaigns and optimize existing campaigns on Meta, Google Adwords, and Apple Search Ads.

- Build, track, and optimize UA campaigns.

- Upload new creative to the content library.

- Develop performance reports and communicate results to partners.

- Analyze and act on campaign performance based on ROI, ROAS, and projected LTV Work with the design team to develop creative assets on a regular basis for advertising campaigns.

- Work with India engineering team to ensure accurate attribution and report generation.

- Direct and participate in analytics and tracking implementation tasks.

- Lead and mentor junior team members, providing guidance and support on campaign strategies and execution.

- Coordinate cross-functional efforts across marketing, creative, analytics, and product teams.

- Oversee day-to-day operations of the UA team, ensuring deliverables are met with high quality and -timeliness.

- Contribute to strategic decision-making and resource planning to scale UA efforts efficiently.

SKILLS YOU'LL NEED:

- 5+ years of relevant experience, (user acquisition experience in mobile games strongly preferred).

- Demonstrated team leadership experience, including mentoring and guiding team members.

- Entrepreneurial mindset with willingness and ability to "own it".

- You want to be "THE BEST UA Specialist" in the industry.

- Experience working in the social/mobile freemium game industry.

- Excellent data analysis skills and experience working in a metrics-driven role.

- Practical working knowledge of tracking technologies, methods and UA KPIs.

- Exposure to one or more tools/systems like Adjust, Appsflyer, Google Analytics, Meta Business suite, Mixpanel, Amplitude, etc.

- Ability to optimise available budgets to get desired results.