WHAT YOU'LL BE DOING:
- Set up new campaigns and optimize existing campaigns on Meta, Google Adwords, and Apple Search Ads.
- Build, track, and optimize UA campaigns.
- Upload new creative to the content library.
- Develop performance reports and communicate results to partners.
- Analyze and act on campaign performance based on ROI, ROAS, and projected LTV Work with the design team to develop creative assets on a regular basis for advertising campaigns.
- Work with India engineering team to ensure accurate attribution and report generation.
- Direct and participate in analytics and tracking implementation tasks.
- Lead and mentor junior team members, providing guidance and support on campaign strategies and execution.
- Coordinate cross-functional efforts across marketing, creative, analytics, and product teams.
- Oversee day-to-day operations of the UA team, ensuring deliverables are met with high quality and timeliness.
- Contribute to strategic decision-making and resource planning to scale UA efforts efficiently.
SKILLS YOU'LL NEED:
- 5+ years of relevant experience, (user acquisition experience in mobile games strongly preferred).
- Demonstrated team leadership experience, including mentoring and guiding team members.
- Entrepreneurial mindset with willingness and ability to "own it".
- You want to be "THE BEST UA Specialist" in the industry.
- Experience working in the social/mobile freemium game industry.
- Excellent data analysis skills and experience working in a metrics-driven role.
- Practical working knowledge of tracking technologies, methods and UA KPIs.
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