Manager - Trade Marketing - FMCG

Trade Marketing Manager

- The Manager Trade Marketing in the FMCG sector will strategize and implement trade marketing campaigns to boost sales and brand loyalty in retail environments.

- This position requires coordination with sales and marketing teams to maximize product presence and optimize promotional activities.

Responsibilities:

- Develop and execute trade marketing strategies to enhance brand visibility and sales

- Collaborate closely with sales and marketing teams to align campaigns with company objectives

- Design and manage in-store promotional activities and displays

- Analyze market trends and consumer behavior to inform trade marketing strategies

- Monitor and report on the effectiveness of trade marketing campaigns

- Manage relationships with key retail partners and distributors

- Create and manage budgets for trade marketing activities

- Provide training and support to sales teams on trade marketing initiatives

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field

- Proven experience in trade marketing within the FMCG industry

- Strong analytical and strategic planning skills

- Excellent communication and relationship management abilities

- Ability to work collaboratively with cross-functional teams

- Strong project management skills with attention to detail

- Proficient in Microsoft Office Suite and trade marketing software

Skills:

- Trade Marketing

- Sales Strategy

- Retail Marketing

- Consumer Behavior Analysis

- Project Management

- Relationship Management

- Microsoft Office Suite