Manager - Shopper Marketing - FMCG

Shopper Marketing Manager - FMCG

TASK SPECIFICATION:

Top 3 priorities ( Critical for the job ):

- Prepare Plans covering Displays, Shop Branding and Vehicle branding and implement them at regional level.

- Analyze purchase pattern of retailers, distributors and competitive landscape for trade promotion schemes.

- Drive on ground activation programs that promotes Sales.

Performance specifics in detail:

- Create Annual Trade Trade Marketing Calendar with list of activities within prescribed budgets.

- Improve Shopper Experience through better visibility of Products on Display Racks while ensuring Planogram.

- Design trade activation programs - Dealer Incentive Contest, Sales Team Incentive Contest.

- Track competitor activity regarding product promotions, Trade and consumer offers.

- Regularly visit market that allows to understand trends, needs, retailer profile and opportunities, with the aim of timely marketing inputs.

- Work with sales for targeting Retail stores that need special attention.

- Work with vendors to ensure timely design and execution of deliverables.

- Analyze sales data and review effectiveness of trade schemes/ promotions and other activities.