Manager/Senior Manager - Performance Marketing

Job Description : Manager/SM - Performance.

Marketing Industry : E-Commerce.

Locations : Noida Sec 125.

Working Days : 6 days a week (2 alternate Saturdays off).

Working Hours : 9:30 AM to 6:30 PM.

- Role Objective We are seeking a results-oriented professional to lead performance marketing initiatives.

- The role demands a strategic thinker with hands-on expertise in managing SEM/Social Media Marketing budgets, optimizing PPC campaigns, and scaling digital marketing efforts.

- The ideal candidate will bring strong problem-solving skills, a growth-oriented mindset, and a track record of achieving ROI-driven results.

Key Responsibilities:

- Strategic Planning & Execution: o Develop and implement marketing plans for web and app-based campaigns.

- Optimize campaigns across platforms (Google, Facebook, LinkedIn, Criteo, etc. ) to achieve targeted RoAS (Return on Advertising Spend).

- Campaign Management & Optimization: o Manage and optimize PPC campaigns, including bid management and process tracking.

- Analyze clicks, conversions, ad expenses, and ROI for continuous improvement.

- Execute app campaigns to grow the active user base effectively.

- E-commerce & Digital Expertise: o Leverage in-depth knowledge of e-commerce digital marketing, including shopping ads, to deliver impactful campaigns.

- Stakeholder Coordination: o Collaborate with internal teams (category, merchandising, product-tech engineering, and sales) for effective execution.

- Engage with external clients, agencies, and platforms (e. , Google) to strengthen brand positioning.

Required Qualifications Experience:

- 3 to 6 years of hands-on experience in digital marketing, focusing on performance marketing.

- Proficiency in managing campaigns across channels like Google Ads, Facebook Ads, LinkedIn Ads, SEM, affiliate marketing, and email marketing.

Skills:

- Excellent communication and collaboration abilities.

- Strong understanding of e-commerce and digital marketing, including shopping ads.

- Education - Full-time graduation from a reputed institute (mandatory).

- MBA from a reputed institute (mandatory).