Manager - Search Engine Optimization

Grow Your Staff is hiring a SEO Manager for a US-based platform that creates customised footwear.

This is a full-time remote position.

Experience required: 3-5 years.

Time: 5:30 pm IST - 2:30 am IST (Monday - Friday).

Location: Remote.

Type of employment: Full-time.

Responsibilities

- Manage redirects, canonical tags, and technical site audits to maintain SEO health and avoid ranking issues.

- Work closely with developers to implement SEO best practices for site changes and new features.

- Conduct keyword research to identify high-value opportunities for content creation and optimization.

- Develop and execute a content SEO roadmap including on-page optimization, blog strategy, and landing page improvements.

- Collaborate with content and marketing teams to ensure SEO best practices are applied to all digital content.

- Create and manage white-hat link-building campaigns to improve domain authority and rankings.

- Identify partnership opportunities, guest posting, and digital PR tactics to acquire quality backlinks.

- Use tools like Google Search Console, Ahrefs, SEMrush, and Screaming Frog to monitor performance and identify issues.

- Track and report on SEO KPIs such as organic traffic, keyword rankings, and revenue impact.

- Translate SEO data into actionable insights for leadership and cross-functional teams.

- Prioritize initiatives based on potential revenue impact and ROI, focusing on activities that drive measurable growth.

- Align SEO strategies with broader business and marketing goals to support overall eCommerce performance.

- Partner with developers, marketers, and product teams to ensure technical and content SEO efforts are integrated into the brands digital strategy.

- Stay updated on SEO algorithm changes, tools, and best practices to keep the brand ahead of the curve.

Requirements

- Hands-on with tools like GSC, Ahrefs, SEMrush, Screaming Frog, etc.

- Ability to analyze traffic data, report on ROI, and prioritize initiatives that move revenue.

Bonus requirements

- Familiarity with CRO and analytics dashboards.

- Basic knowledge of email/SMS lifecycle marketing.

Qualifications

- 3-5+ years of proven SEO experience at a Shopify e-commerce brand doing $2M+ in annual revenue.

- Proven experience with GSC, Ahrefs, SEMrush, Screaming Frog.

- Good written and verbal communication skills.