Manager - Sales & Marketing - FMCG/Pharma Sector

Summary:

We are seeking a dynamic Sales and Marketing Manager with a strong background in Business Development within the FMCG or Pharma sector, specifically in Aerosol-based products, Household care products, fragrances, Cosmetics, and Personal Care Products.

The role requires developing and executing strategies to drive sales growth, manage a team, oversee marketing campaigns, and ensure brand presence and market expansion, including domestic and export markets.

Key Responsibilities:

Strategic Planning and Execution:

- Develop and implement comprehensive sales and marketing strategies aligned with company goals.

- Conduct market research to identify trends, customer needs, and the competitive landscape.

- Create and manage annual sales and marketing budgets, ensuring efficient resource allocation.

Sales Management:

- Lead, motivate, and manage the sales team to achieve or exceed sales targets.

- Set sales goals, monitor team performance, and provide regular sales performance reports.

- Develop and maintain strong relationships with key clients, distributors, and partners.

Marketing And Brand Management:

- Oversee the development and execution of marketing campaigns, including digital, print, and events.

- Manage brand positioning and ensure consistent messaging across all channels.

- Coordinate with external agencies and vendors for creative and promotional activities.

Product Management:

- Work closely with product development teams to ensure market needs are met.

- Successfully launch new products and manage the lifecycle of existing products.

- Analyze product performance and provide recommendations for improvements.

Customer Insights And Relationship Management:

- Gather and analyze customer feedback to improve products and customer experience.

- Develop customer retention programs and loyalty initiatives.

- Address customer concerns and resolve issues promptly.

Performance Monitoring And Reporting:

- Track and analyze sales and marketing performance metrics.

- Regularly report on performance to senior management and provide insights for continuous improvement.

Qualifications & Skills Required:

Experience:

- Minimum 7 years of experience in Sales and Marketing, with a recent focus (at least 5 years) on Business Development in Aerosol, Household Care Products, Cosmetics, and Personal Care Products (preferably in FMCG or Pharma industry).

Skills:

- Strong leadership and team management capabilities.

- Expertise in strategic planning and execution.

- Experience in market research, budget management, and campaign execution.

- Knowledge of digital marketing, brand management, and product lifecycle management.

- Excellent communication, negotiation, and interpersonal skills.

Education:

- Bachelor's degree in Marketing, Business Administration, or a related field.

- Master's degree or relevant certifications are a plus.