Manager - Public Relations

Role Overview:

- We are seeking a dynamic and strategic PR Manager to drive our external reputation, brand voice, and narrative architecture across real estate, hospitality, senior living, and portfolio management verticals.

- This role requires a mid-senior professional with an agency background, strong media network, and the ability to translate complex concepts into compelling communication across platforms.

Key Responsibilities:

Public Relations & Media Strategy:

- Build and execute a robust PR strategy for corporate and project-level positioning

- Develop relationships with key media across national and regional publications (B2C & B2B)

- Craft press releases, pitch notes, authored articles, spokesperson briefings, and ensure consistent messaging

- Handle crisis communication preparedness and reputation management protocols

- Coordinate with PR agency, supervise planned activities, monitor performance, and drive outcomes aligned to business goals

Content Strategy & Thought Leadership:

- Own the brand voice and narrative strategy across all owned, earned, and paid channels

- Lead the creation of high-impact content: blog articles, case studies, reports, decks, social media copy, and campaign narratives

- Translate business goals and industry insight into compelling storytelling opportunities

- Develop internal content workflows, calendars, and quality benchmarks

- Collate the brief from the leadership and draft content, interviews responses, and panel representations

Strategic Communication & Stakeholder Collaboration:

- Work closely with Marketing, Sales, Digital, and Project teams for integrated communications