Manager - Product Marketing - FMCD

Product Management:

- Manage the product portfolio including existing SKUs and potential additions or deletions.

- Conduct regular competition benchmarking to stay aligned with market trends and product offerings.

- Define and implement product pricing strategies to ensure healthy gross margins and competitiveness.

- Support marketing in ATL/BTL communication development for new and existing products.

- Collaborate with regional sales and marketing teams to identify product gaps and drive regional support strategies.

- Analyze import data, sales trends, and consumer feedback to optimize product decisions.

Innovation Management:

- Identify emerging customer needs and translate them into product ideas and innovations.

- Conduct Usage & Attitude Studies (U&A), qualitative/quantitative research, and competitor analysis to support new product development.

- Drive end-to-end product innovation projects from ideation to launch (includes HP, Tankless, Gas segments).

- Work closely with R&D, design, supply chain, and marketing teams for seamless new product introductions (NPIs).

- Develop and execute go-to-market (GTM) strategies for new launches.

- Engage influencers and stakeholders for product advocacy and visibility.

- Track and report product performance post-launch, making course corrections where necessary.