Manager - Product Marketing - Bank

Product Marketing Manager

Job Description:

Specifically Product Marketing / Running Campaigns for Bank/ Excellent Communication

12 to 14 yrs of work exp

Team handling role

Senior Vice President

Role Summary:

- We are looking for an experienced marketing professional with demonstrated ability to drive Marketing initiatives for Liabilities portfolio across Mass and Mid-Market segments.

- The role holder will need to drive portfolio specific strategies, plan and deliver intended outcomes.

- S/he will work cross-functionally to ensure KPIs are tightly aligned with overall marketing & business objectives.

Core Responsibilities

Strategy and Planning:

- Have a deep understanding of business priorities and plan marketing interventions for the Liabilities portfolio

- Work cross-functionally across marketing, business verticals, creative and media agencies to drive engagement and outcomes for key Liabilities segments

- Create go-to-market plan for new product launches Competitive awareness and Insights

- Remain updated of emerging themes and identify opportunities to leverage

- Use actionable insights and leverage analytics tools to build a continuous improvement culture Execution focus

- Manage monthly campaign calendar for existing customers

- Management of customer onboarding and customer lifecycle management in partnership with Product and Marketing team stakeholders

- Support on-ground acquisition activities through Marketing interventions and complement performance marketing efforts

- Optimise landing pages and communications through A/B testing and insights generated through Adobe Analytics Governance

- Manage monthly campaign calendar for existing customers

- Ensure communications adhere to brand guidelines

Knowledge & Experience:

Knowledge

Minimum Qualifications

- Post-graduate; MBA from a top B-School will be preferred

Skills:

- Should possess a keen creative eye and analytical skills

- Experience with A/B testing

- Hands on experience of Digital Marketing and Content Marketing will be an added advantage

- Excellent communication, interpersonal, and presentation skills

- Strong project management and organizational skills

- Ability to manage a dynamic team

- Passion for digital marketing and staying up to date with industry trends

- Experience on Adobe Marketing Cloud tools will be an added advantage

Experience:

- Years of Experience: 10-15 years of relevant experience, preferably in BFSI industry

- Nature of Experience: Hands on marketing experience in a leadership role in a BFSI organisation