Manager - Performance Marketing - Paid Media - Insurance

Location: Mumbai Suburbs

Industry: Insurance

Experience: 1-4 Years

Type: Full-Time

About the Role

We are seeking a Performance Marketing Manager to lead and execute paid acquisition campaigns across digital channels. If you're passionate about data, ROI, and driving growth through performance marketing, this is the role for you!

Key Responsibilities:

- Develop and execute strategies for Search, Display, YouTube, Facebook, Twitter, Native, and Affiliate platforms.

- Track and optimize campaign performance using tools like Google Analytics.

- Generate monthly reports, analyze KPIs, and identify areas for improvement.

- Explore new paid marketing channels and vendor partnerships.

- Create and manage landing pages and lead gen forms.

- Stay ahead of digital trends and tools in the paid media landscape.

Requirements:

- Bachelor's degree in Engineering or equivalent.

- 1-4 years of hands-on experience in performance/digital marketing.

- Proficiency in Google/Bing Ads, Facebook/Twitter Ads, Outbrain, Taboola, etc.

- Strong communication and negotiation skills.

- Experience in managing budgets and forecasting performance.

Why Join Us?

Work with a high-impact team in a fast-paced insurance domain.

Lead paid marketing initiatives with end-to-end ownership.

Be part of a growth-driven, tech-focused work culture.