Manager - Performance Marketing - Marketplace Platform

Role : Senior Manager - Performance Marketing

Client : India's largest beauty marketplace platform

Exp : 6 to 8 Years

Location : Mumbai

Job Description :

- Plan and manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns

- Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Optimise install campaigns to improve cost per install, installation rates, post install performance.

- Manage all the programmatic campaigns - from ideation to media planning and optimization.

- Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.

- Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.

- Identify trends and insights and optimize spend and performance based on the insights.

- Plan, execute and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize the user experience.

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

- Instrument conversion points and optimizes user funnels.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

- Managing budgets and financial for digital marketing initiatives for the organisation