Manager - Performance Marketing - Footwear

Grow Your Staff is hiring a Performance Marketing Manager for a US-based platform that creates customised footwear.

This is a full-time remote position.

Experience required: 3-5 years.

Time: 5:30 pm IST - 2:30 am IST (Monday - Friday).

Location: Remote.

Type of employment: Full-time.

Responsibilities

- Develop, implement, and manage high-budget ad campaigns for Shopify brands.

- Own the full campaign lifecycle, from strategy, creative direction, and setup to daily optimization and scaling.

- Structure and scale Google Shopping and Search campaigns for maximum ROAS and profitability.

- Conduct keyword research, audience targeting, and bidding strategy optimization to improve performance.

- Execute creative testing frameworks to identify winning ad creatives and messaging.

- Scale campaigns strategically while managing retargeting funnels to maximize conversions.

- Set up and maintain accurate pixel tracking, GA4 configurations, and server-side tagging for advanced attribution.

- Analyze performance data to deliver clear insights and actionable recommendations to stakeholders.

- Continuously A/B test creatives, audiences, placements, and bidding strategies to improve ROI.

- Provide regular reporting on KPIs, ROAS, and campaign insights to leadership and cross-functional teams.

- Partner with creative, product, and analytics teams to ensure campaigns align with brand goals and creative direction.

- Offer data-driven input on creative concepts and landing page optimization to improve conversion rates.

- Contribute to paid media strategy discussions and long-term marketing planning.

- Prepare for a leadership role over time by mentoring junior team members and shaping the paid media roadmap.

Requirements

- Expert in Google Ads (Shopping + Search): structure, scale, and optimize campaigns.

- Strong experience with Meta Ads (Facebook/Instagram): creative testing, audience scaling, retargeting.

- Comfortable managing the full process: strategy, creative input, campaign setup, daily optimization, reporting.

- Skilled at tracking and attribution: pixel setups, GA4, server-side tracking, and ROAS analysis.

Bonus requirements

- Experience blending paid with lifecycle marketing (email/SMS funnels).

- Familiarity with CRO or landing page optimization.

- Exposure to affiliate or influencer partnerships.

Qualifications

- 3-5+ years running high-budget ad accounts for Shopify brands doing $2M+ in annual revenue.

- Proven experience with paid ads Google Ads (Shopping + Search) and Meta Ads (Facebook/Instagram).

- Experience with campaign management and strategy.

- Good written and verbal communication skills.