Primary Purpose of Role:

We're looking for a data-driven, creative, and execution-focused Performance Marketing Manager to lead customer acquisition, retention, and revenue growth across quick commerce platforms like Blinkit, Zepto, Instamart, and others.

This role will be key to scaling our CPG brand's digital shelf presence through high-ROI campaigns and strategic on-app activations with major eCommerce partners.

You will plan, execute, and optimize paid marketing initiatives across digital channels to drive traffic, conversions, and revenue. A strong focus will be placed on customer retention, frequency, and lifecycle value, with tailored strategies to engage first-time users, win back inactive users, and nurture high-value cohorts.

Roles and Responsibilities & Key Deliverables

Strategy and Planning:

- Define and lead the digital growth roadmap for key eCommerce partners (Blinkit, Zepto, Swiggy, etc.).

- Develop and implement full-funnel marketing strategies that support rapid customer acquisition and retention.

- Identify and test new customer acquisition channels (affiliate, influencer, referral, etc.).

- Collaborate with the broader marketing team (SEO, content, social media) to ensure integrated campaign execution.

Campaign Management & Execution:

- Manage and optimize On App performance marketing campaigns across various customers - Blinkit/Swiggy/Zepto/ Flipkart etc.

- Responsible for Developing & executing compelling ad copy, creatives, and landing page experiences that drive conversions in liaison with our digital marketing team.

- Implement and manage tracking and attribution models to accurately measure campaign performance.

- Own performance metrics: CAC, ROAS, LTV, AOV, and conversion rate.

- Leverage customer platform tools for A+ content, sponsored listings, and in-app placements.

Data Analysis & Reporting:

- Monitor, analyze, and report on key performance indicators (KPIs) such as CPA, ROAS, conversion rates, click-through rates, and customer acquisition cost.

- Utilize analytics platforms (e.g., Google Analytics, platform-specific dashboards) to extract actionable insights and identify areas for improvement.

- Reviewing monthly performance reports with the customer team to optimize costs and drive actional insights for future events.

- Build dashboards and reporting tools to track KPIs and partner performance.

- Conduct A/B testing and experimentation to optimize campaigns and improve conversion rates.

Merch & Activations Planning:

- Build a roadmap for building relevant events and BAU marketing for Ecommerce customers.

- Explore and test new assets and tactics to drive incremental growth.

- Work closely with the product and merchandising teams to align marketing efforts with product launches and promotions.

Off App Collaborations:

- Work with digital marketing team to develop and implement robust strategies for Collaborative Ads leveraging customers' First Party Data, including the creation of affinity cohort-based campaigns to enhance conversion rates.

- Collaborate with customers to develop impactful digital video campaigns during festive seasons, utilizing First Party Data to precisely target audiences and drive brand awareness.

- Collaborate on influencer marketing initiatives and manage customer-facing social media presence to increase engagement and drive traffic to McCain's landing pages.

Vendor Management:

- Manage and nurture relationships with external agencies and vendors to support campaign execution and overall business goals.

- Monitor and evaluate vendor performance monthly, ensuring delivery against agreed-upon KPIs and service-level objectives.

Commercial Hygiene:

- Closely work with Internal Finance Associate and Customer's finance function to drive reconciliations as per the agreed commercials for rolling out marketings plans.

- Quarterly signoff of NDC with customers and ensuring timely approvals of claims as per terms.

Organization Relationships:

This profile reports into Head of Ecommerce

Knowledge/Experience

To effectively perform in this job the position holder must have:

- Experience- 5-8 Years in FMCG - Ecommerce & Performance marketing

- Digital Marketing Knowledge is a must to have & working in Q-com/handling Q-com is added advantage

- Ability to analyze data to extract meaningful business insights

- Strong business planning and presentation skills

- Ability to identify Growth opportunities and convert to business results.

Educational Qualifications

- MBA/PGDM Marketing

- Digitak Marketing & Data Analytical skills

- Sound Ecommerce Knowledge