Manager - Performance Marketing - D2C

Job Title: Performance Marketing Manager

Location: Mumbai

Should have good exposure of product management, sales & communication development and should have demonstrated skills in managing successful brand campaigns.

Role & Responsibilities:

1. Develop and execute Pureit's D2C strategy (website & WhatsApp) aligned with the overall business goals

2. Prepare the digital roadmap for the brand: Define & implement a comprehensive digital strategy aligned with brand & business goals

3. Plan annual/quarterly digital campaigns to support product launches, promotions

4. Lead performance marketing campaigns across Google, Meta, affiliate networks

5. Manage SEO, paid search, display ads and influencer-led campaigns to drive traffic, sales & consumer engagement: track & improve keyword rankings, organic traffic & engagement metrics

6. Oversee the performance, design & optimization of brand's D2C website: Co-ordinate with tech & content agencies to ensure seamless & engaging user experience for better engagement & conversion

7. Track & report KPIs such as CAC, CTR, ROAS, conversion rate, CPL, repeat purchase rate, Customer Lifetime Value, analyze data to inform decisions on promotions, pricing & UX

8. Improve customer journeys through personalization, loyalty programs

- Degree in any discipline with a Post-graduation in management from Tier1 institute

- Candidate should have 3-4 years of work experience