Performance App Marketing Manager - Nykaa

Location: Mumbai

Experience: 2-8 years of relevant experience

Job Type: Full-time

Job Overview:

We're looking for a highly skilled and results-oriented Performance App Marketing professional to join our team at Nykaa.

You will be responsible for planning, executing, and optimizing all digital marketing efforts for our app, with a strong focus on driving user acquisition, engagement, and profitability.

If you're passionate about leveraging data to create impactful campaigns and thrive in a fast-paced e-commerce environment, we encourage you to apply.

Responsibilities

Campaign Strategy & Management:

- Plan and lead the team across all digital marketing channels, including SEO/SEM, marketing database management, social media marketing, and display advertising campaigns.

- Design, build, and execute effective campaigns on platforms like Facebook, Google, Twitter, and various affiliate channels according to strategic plans.

Performance Measurement & Optimization:

- Measure and report on the performance of all digital marketing campaigns, assessing them against key goals such as ROI and KPIs.

- Optimize app install campaigns to continuously improve cost per install, installation rates, and post-install performance metrics.

- Manage all programmatic campaigns from initial ideation and media planning through to ongoing optimization.

- Regularly measure key app engagement metrics like Monthly Active Users (MAU), Daily Active Users (DAU), and converting users.

App Growth & User Experience:

- Drive app acquisition and engagement efficiencies through innovative campaigns utilizing advanced targeting techniques, creative excellence, and continuous innovation.

- Identify emerging trends and insights, then optimize marketing spend and campaign performance based on these data-driven insights.

- Plan, execute, and measure various experiments and conversion tests to enhance campaign effectiveness.

- Collaborate closely with internal teams to create compelling landing pages and optimize the overall user experience within the app.

- Utilize strong analytical abilities to evaluate the end-to-end customer experience across multiple channels and customer touchpoints.

- Instrument conversion points within the app and continuously optimize user funnels to improve conversion rates.

Innovation & Financial Management:

- Evaluate emerging technologies and provide thought leadership and perspective on their potential adoption where appropriate.

- Manage budgets and financial allocations for all digital marketing initiatives across the organization.

Required Skills:

- Experience in Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate channels, and Google SEM.

- Hands-on experience in designing and launching digital media campaigns in at least one of the major digital platforms such as Facebook, Google, RevX, Criteo, or similar, specifically within the e-commerce industry.

- Hands-on experience using analytics tools like Clevertap, AppsFlyer, and Adobe Analytics.

- Strong orientation towards data gathering, problem-solving, experimenting, and iterating with results to arrive at optimal solutions.

- Possess a customer-centric and problem-solving mindset.

- Experience in optimizing landing pages and user funnels to improve conversion.

- Experience with A/B and multivariate experiments.

- Experience in setting up and optimizing Google Adwords campaigns