Manager - Mobile Application Marketing

Roles and Responsibilities:

- Develop and implement effective marketing campaigns to increase awareness, adoption, and engagement of the app among business park tenants and to promote the app externally via social media channels.

- Coordinate closely with the campus teams, including Operations and Technology, to gather information about available services, amenities, and updates to ensure accurate and up-to-date content is published on the app.

- Work closely with external agencies, content creators, and graphic designers to produce engaging multimedia content, such as articles, videos, images, and infographics, that showcases the app&aposs features and benefits.

- Assist in the creation and maintenance of a content calendar to ensure consistent and timely delivery of engaging content on the app.

- Monitor app usage and engagement metrics, analyse user feedback, and provide recommendations for improvements to enhance the user experience.

- Collaborate with the Marketing & Converge Team to execute targeted promotional activities, including contests, incentives, and referral programs, to increase app usage and drive user acquisition.

- Stay up to date with industry trends and best practices in mobile app marketing, user experience, and engagement strategies, and proactively share insights and recommendations with the team.

- Support the Marketing & Converge Team in managing relationships with external partners, vendors, and agencies involved in app marketing initiatives.

- Assist in the coordination of app-related events, workshops, and webinars for business park tenants to showcase the app&aposs capabilities and foster community engagement.

Preferred qualifications

- Experience - 5 to 7 years

- Bachelor & aposs degree in Marketing, Business, Communications, or a related field.

- Proven experience in digital marketing, mobile app marketing, or related roles.

- Strong understanding of marketing principles and techniques, particularly in the context of mobile applications.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.

- Proficiency in content creation and management, including writing, editing, and graphic design.

- Familiarity with content management systems, social media platforms, and analytics tools.