Manager - Measurement/Effectiveness & Performance Analysis

About the Role

As a Manager of measurement, Effectiveness & Performance Analysis, you will play a crucial role in analyzing campaign performance, tracking ROI, and providing strategic insights to enhance brand and sales growth.

What You'll Be Doing

- Marketing & Sales Performance Measurement - Evaluate the impact of marketing campaigns & sales initiatives.

- Data Analysis & Insights - Interpret complex datasets to guide decision-making.

- ROI & Effectiveness Reporting - Track and report key performance metrics.

- Stakeholder Collaboration - Work closely with cross-functional teams (Marketing, Sales, and Finance) to drive efficiency.

- Process Optimization - Improve measurement frameworks and develop automated reporting systems.

Location - Mumbai / Bangalore

What We're Looking For

Experience Requirements:

- 6-7 years for candidates from Tier 1 Business Schools

- 7-9 years for candidates from Tier 2 Business Schools

- Expertise in marketing analytics, performance tracking, and ROI measurement

- Strong skills in data interpretation, statistical analysis & business storytelling

- Proficiency in tools like Excel, SQL, Power BI, Google Analytics, or similar platforms