Manager - Marketing - Jewellery Business

Position : Marketing Manager

Industry : Luxury Jewellery Brand

Experience : 5+ years

Education : MBA in Marketing (preferred)

About the Role:

- We are seeking a Marketing Assistant to support the execution of marketing initiatives for our luxury jewellery brand.

- The ideal candidate should have hands-on experience in marketing collaterals, events, content, CRM, PR, and digital marketing with strong coordination and execution skills.

- This role requires a detail-oriented professional with a flair for creativity, strong organizational skills, and the ability to manage both local and outstation marketing activities.

Key Responsibilities:

- Marketing Collaterals & Print

- Coordinate the design, production, and distribution of marketing materials, brochures, and catalogues.
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Manage print vendors and agencies to ensure quality and timely execution.

- Visual Merchandising & In-Store Communication

- Assist in developing in-store displays and visual merchandising strategies.

- Ensure consistent brand messaging and premium aesthetics across stores.

- Content & Digital Marketing

- Contribute to content creation for digital platforms, social media, and campaigns.

- Support execution of digital marketing initiatives, SEO/SEM activities, and analytics.

- Events & PR - Support planning and execution of events, exhibitions, and brand activations.

- Liaise with PR agencies and media partners to maximize brand visibility.

- CRM & Customer Engagement - Assist in managing CRM initiatives, customer outreach, and loyalty programs.

- Work with sales teams to ensure customer engagement strategies are well executed.

Corporate Tie-ups & Partnerships:

- Identify and support execution of corporate tie-ups and brand partnerships.

- Drive local and outstation marketing campaigns to expand brand presence.

Agency & Vendor Management:

- Coordinate with creative, media, and event agencies for smooth execution of campaigns.

- Manage budgets and timelines effectively.

- Prior experience in luxury retail, jewellery, lifestyle, or consumer-facing industries preferred.

- Strong understanding of marketing communications, digital marketing, events, and PR.