Manager - Marketing - HealthTech Startup

Our client is a 2016 HealthTech startup in Bangalore expanding their horizons.

We seek a smart, dynamic MBA graduate with exceptional skills in Product Marketing, to lead our marketing initiatives. This role is ideal for someone who thrives in a fast-paced environment, has a strategic mindset, and is passionate about driving growth through innovative solutions.

1. Go-to-Market (GTM) Strategy and Product Launches

- Strategic Planning: Develop and own the end-to-end GTM strategydefining target markets, buyer personas, messaging, and sales motion.

- Product Launches: Lead multi-channel product launches, ensuring tight alignment across sales, marketing, customer success, and product.

2. Product Positioning and Strategic Messaging

- Value Proposition Development: Craft compelling, differentiated messaging that highlights ROI, efficiency, and business impact.

- Messaging Framework: Build a persona-driven messaging architecture that aligns with decision-makers across segments.

- Positioning Strategy: Define market category fit, competitive edge, and how the product maps to evolving industry standards.

3. Sales Enablement and Commercial Support

- Collateral Development: Create high-impact sales tools including decks, one-pagers, ROI calculators, and competitive battle cards.

- Training Programs: Conduct dynamic training sessions to keep the sales team sharp on product, market context, and customer objections.

- Sales Alignment: Act as a strategic partner to salesensuring they have the insights, content, and support to close deals effectively.

4. Demand Generation and Funnel Acceleration

- Campaign Development: Design and launch targeted campaigns (email, webinars, whitepapers) to drive quality pipeline.

- Lead Scoring and Nurturing: Implement lead scoring models and nurture flows that accelerate MQL to SQL conversion.

5. Thought Leadership and Brand Elevation

- Content Creation: Develop expert contentwhitepapers, blogs, case studies, solution briefsthat showcases product strength and domain leadership.

- Webinars and Industry Events: Represent the brand through webinars and key industry events to boost visibility and credibility.

6. Customer Advocacy and Reference Marketing

- Case Studies & Testimonials: Develop impactful stories and testimonials from satisfied customers to boost sales confidence.

- Reference Program: Build and manage a roster of customer champions willing to advocate during late-stage sales cycles.

7. Cross-Functional Leadership

- With Product Teams: Influence the roadmap by translating market needs and feedback into product priorities.

- With Customer Success: Collaborate on post-sale feedback loops, upsell strategies, and retention insights.

8. Market Research and Competitive Intelligence

- Industry Trends: Stay ahead of regulatory changes, market shifts, and emerging tech to guide strategic direction.

- Voice of Customer: Run structured conversations with users and buyers to surface pain points and innovation opportunities.

- Competitor Analysis: Deep-dive into competitor positioning, pricing, strengths/weaknesses, and GTM moves.

9. Performance Measurement and Optimization

- KPIs & Analytics: Track and report on key marketing and sales metricspipeline velocity, conversion rates, CAC, and CLTV.

- Feedback Loops: Set up formal mechanisms to absorb and act on input from the field, customers, and performance data.