Manager - Marketing - FinTech

Job Overview:

- We are seeking an experienced Marketing Manager to drive the marketing strategy for our fintech organization.

- The ideal candidate should have a strong understanding of the fintech landscape,. digital marketing trends and the ability to craft strategies that drive business growth, customer. engagement and brand awareness.

-The role requires a leader who can drive marketing initiatives,. develop campaigns and collaborate cross-functionally to align with business goals.

Requirements:

Key Responsibilities:.

Marketing Strategy & Planning:.

- Develop and execute the overall marketing strategy to drive growth, acquisition, and retention of customers in line with business objectives.

- Identify new growth opportunities in the fintech sector and align marketing efforts to capitalize on them.

- Lead the development of a strategic roadmap for brand positioning, product marketing and customer engagement across multiple channels.

- Align marketing strategies with sales and business development goals to ensure consistency and synergy.

Digital Marketing & Campaigns:.

- Drive digital marketing initiatives across various platforms, including social media, email, SEO/SEM, and content marketing, to improve online visibility and customer acquisition.

- Lead and manage the team to create targeted marketing campaigns, focusing on customer centric solutions and innovative approaches.

- Use analytics and customer insights to refine marketing tactics and improve the effectiveness of campaigns.

Benefits:

Preferred Skill :. Experience with marketing automation tools (e. , HubSpot, Marketo), CRM systems and. content marketing.

- Familiarity with financial regulations and compliance marketing within the fintech space.