Manager - Marketing Communications

Job Title: Marketing and Communication Specialist / Manager.

Location: Bengaluru.

Department: Marketing.

Reports To: Head of Marketing / Director Communications.

Job Summary:

We are seeking a dynamic and creative Marketing and Communication professional to lead and execute integrated marketing communication strategies that enhance brand identity and public image.

This role encompasses both online and offline media, ensuring consistent messaging across all touchpoints.

Key Responsibilities:

- Develop and implement strategic communication plans across traditional and digital platforms.

- Craft compelling brand messaging and content for brochures, flyers, print ads, and corporate materials.

- Plan and execute offline marketing activities such as:

- Events, exhibitions, roadshows, and press conferences.

- Outdoor advertising hoardings, banners, transit media, etc.

- Print media coordination newspapers, magazines, journals.

- Liaise with creative agencies, PR firms, vendors, and internal stakeholders for campaign execution.

- Handle internal communication strategies and design corporate presentations.

- Work in collaboration with the digital marketing team to ensure alignment on brand campaigns.

- Monitor and analyze the effectiveness of communication strategies and report performance metrics.

Requirements:

- Bachelors/Masters in Marketing, Mass Communication, PR, or related field.

- Proven experience in marketing communications across media channels.

- Strong understanding of branding, messaging, and media planning.

- Excellent verbal and written communication skills.

- Creative mindset with an eye for design and content aesthetics.

- Experience with event planning, vendor coordination, and budget management.

Preferred Skills:

- Exposure to digital marketing tools and analytics (basic understanding).

- Experience in corporate communications or brand management.

- Ability to manage multiple projects with cross-functional teams.

Example Campaigns You Might Handle:

- Product launches involving press coverage, outdoor media, and social media teasers.

- Organizing corporate events, exhibitions, and internal brand initiatives.

- Coordinating media coverage and PR during industry conferences.