Manager - Marketing Communication

Manager - Marketing Communication

Responsibilities:

Strategic Communication Planning:

- Develop and implement comprehensive marketing communication plans aligned with overall business goals, incorporating PR strategies to build brand awareness and reputation.

- Identify key messaging and target audiences for different PR initiatives.

Press Release Development:

- Craft compelling press releases announcing company news, product launches, partnerships, and other newsworthy developments.

- Ensure press releases are well-written, timely, and distributed to relevant media outlets.

Media Relations Management:

- Build and maintain relationships with journalists, bloggers, and industry influencers.

- Proactively pitch story ideas and respond to media inquiries promptly.

- Coordinate media interviews and press conferences when necessary.

Crisis Communication:

- Develop and implement crisis communication plans to address potential negative publicity effectively.

- Monitor media coverage and respond to issues swiftly and appropriately.

Content Creation:

- Generate engaging content for various PR channels including press releases, company website, social media, and thought leadership articles.

- Collaborate with marketing teams to ensure consistent brand messaging across all communications.

Reporting and Analysis:

- Track PR metrics such as media coverage, impressions, and sentiment analysis to measure campaign effectiveness.

- Provide regular reports to leadership on PR performance and identify areas for improvement.