Manager - Market Mix Modelling

Key Roles & Responsibilities :

1. Marketing Mix Modeling & Analysis:

- Design, execute, and interpret MMM projects using advanced statistical methods (e.g., Bayesian models).

- Quantify the impact of marketing & media activities on KPIs (sales, ROI, brand health).

- Recommend optimal media budget allocation and channel effectiveness strategies.

2. Client Engagement & Strategy Consulting:

- Act as a trusted advisor, delivering actionable insights from analytics.

- Translate complex model outputs into clear, business-ready narratives.

- Lead client discussions, manage expectations, and build strong partnerships.

3. Project & Stakeholder Management:

- Manage end-to-end project delivery including scoping, timelines, and coordination.

- Collaborate with analytics teams, data engineers, and client stakeholders.

- Ensure timely, high-quality delivery of insights.

4. Data Management & Quality Assurance:

- Validate and clean input datasets (media, sales, promotions).

- Conduct quality checks on modeling outputs to ensure accuracy.

- Resolve data issues and escalate where necessary.

5. Insights & Reporting:

- Develop dashboards, reports, and presentations using Power BI, Tableau, or Excel.

- Provide scenario planning, simulations, and media optimization tools.

6. Innovation & Methodological Development:

- Enhance MMM methodologies and integrate new data sources (digital, CRM, retail).

- Support automation and efficiency improvements using Python, R, SQL.