Manager/Lead - Performance Marketing - Digital Personal Loans

Performance Marketing Manager Lead Digital Personal Loans

Job Description:

We are looking for a Performance Marketing Manager whos obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads its about building a data-driven customer acquisition machine for our digital personal loan app. Youll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want and then figure out the most efficient way to acquire them, online or offline. Were looking for someone who loves to test, learn, and improve and whos excited to use AI, automation, and new-age tools to stay ahead of the curve.

What Youll Do:

- Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels

- Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them

- Run continuous A/B tests creatives, audiences, copy, landing pages, everything

- Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery

- Work closely with the Data Science team to refine acquisition models and drive precision targeting

- Collaborate with the Risk and Collections teams to ensure youre acquiring high-quality, repaying customers

- Optimize every part of the funnel from install to disbursal to repayment

- Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance

- Explore innovative and non-traditional channels including WhatsApp, influencers, partnerships, and offline integrations

- Use creative automation tools to test and scale ad creatives rapidly

- Analyze performance across customer segments not just for acquisition cost, but also for repayment behavior and profitability

What Youll Need:

- 4+ years of experience in digital marketing for personal loans in a fintech or NBFC

- Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube

- Experience working with credit or risk teams to build smarter targeting strategies

- Familiarity with mobile app performance marketing and conversion funnels

- Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools

- Strong analytical mindset you use data to drive every decision

Bonus if you have:

- Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)

- Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)

- Exposure to offline acquisition channels like DSA networks, on-ground campaigns, referral programs, or embedded finance

- Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards

What Success Looks Like:

- Youre acquiring the right borrowers not just the cheapest ones

- Your acquisition cost drops over time while borrower repayment quality improves

- Youre testing, learning, and improving every week with a clear experimental mindset

- You dont just follow trends you explore what works best for this product, this audience, right now