About the job

Exp- 5-12 Yrs

Location-Mumbai

Job Title: Digital / Omnichannel Marketing Specialist - Integrated Marketing

Reports to: Head of Digital, Integrated Marketing

"Please Note, Maximum budget for this role is in between 18-28 LPA.

Candidates with higher CTC expectations are requested not to apply."

About the Role:

We're seeking a digitally-savvy, future-forward Digital / Omnichannel Marketing Specialist to join our Digital, Integrated Marketing Team - a central hub of innovation and strategy within EPD.

In this role, you'll be at the forefront of the evolving marketing landscape, gaining a diverse toolkit of high-demand digital skills that every marketer dreams of today.

Key Responsibilities:

A) Media Campaign Development, Tracking and Delivery:

Develop, execute, and optimize omni-channel campaigns (search, social, programmatic, influencer, e-detailing, mobile, email) tailored to varied healthcare audiences

- Leverage first- and third-party data to craft highly personalized messaging and user experiences

- Partner cross-functionally with insights, medical, legal, compliance, data privacy, public affairs and IT to deliver integrated strategies

- Monitor and analyze KPIs to deliver actionable performance insights

- Champion platform experimentation, pilot new tools

B) Digital Insights & Strategy:

- Decode social trends using SML tools, CLM Analytics to drive strategy across 30+ therapy areas.

- Blend social listening, search, CLM and sales data to fuel marketing hypotheses and business planning.

- Be a champion for insight-led thinking - where curiosity meets action.

- Identify unmet needs and new opportunities through real-time sentiment and conversational analysis.

- Alert brand teams to shifts in perception and emerging health narratives.

C) Digital Enablement, Innovation & Capability Building:

- Stay abreast of emerging media trends and digital regulations, especially given the healthcare and pharma industry we operate in.

- Champion test-and-learn innovation with scalable pilot programs.

Empower brand teams through hands-on digital upskilling.

Opportunities to Learn & Grow: This role is as much about learning as it is about leading.

You'll develop or deepen skills in pillars of modern marketing:

- Media Strategy & Planning: Build precision-targeted campaigns through advanced audience segmentation, journey orchestration, and omnichannel planning.

- Data-Driven Optimization: Decode performance dashboards, run A/B and multivariate tests, and make agile, insight-led decisions to maximize ROI.

- Global Collaboration, Local Impact: Partner closely with global Digital and Marketing Excellence teams to adapt and activate global digital priorities for the India market ensuring strategic alignment, market relevance, and measurable impact.

Key Responsibilities

- Co-create digital brand strategies with cross-functional teams, ensuring deep integration with therapy objectives and patient journeys.

- Monitor campaign performance and competitor moves to generate bold, insight-driven recommendations.

- Lead and inspire agency and tech partner collaborations to bring digital strategies to life.

- Optimize paid media across all key digital channels-Social, Search, Display, CRM, and more.

- Drive the design and rollout of CRM initiatives, influencing how our brands engage and retain