Manager - Go To Market - Building Materials/Paint Industry

We are looking for a strategic and execution-focused GTM (Go-To-Market) Manager to drive market expansion and support the successful implementation of GTM strategies across assigned geographies.

This role involves working closely with cross-functional teams to optimize sales performance, align go-to-market initiatives with business goals, and lead special strategic projects that fuel growth and innovation.

Key Responsibilities:

Go-To-Market (GTM) Strategy Implementation

- Analyze market value chains and assess current market presence versus competitors.

- Execute approved GTM plans effectively across designated regions.

- Ensure consistent adherence to GTM frameworks and processes by the sales teams.

- Identify, escalate, and resolve execution challenges to ensure delivery of market growth KPIs.

- Provide regular updates, feedback, and suggestions to enhance GTM effectiveness and agility.

Planning & Special Projects

- Understand and align GTM strategies with overall business objectives and growth plans.

- Plan, lead, and execute special cross-functional initiatives to drive business impact.

- Support organizational capability-building through strategic interventions and scalable processes.

- Collaborate with internal and external stakeholders (sales, marketing, operations, product) to ensure alignment and successful project execution.

Requirements & Skills:

- Education: MBA (Marketing)

- Experience: 2-5 years in sales/sales support in building materials or paints industry

- Industry Knowledge:

- Strong experience in trade channel sales

- Good understanding of sales and marketing operations

- Skills:

- Strong analytical and influencing skills

- Commercial acumen

- Ability to manage cross-functional initiatives