- This individual will be the sole owner of online revenue and responsible for driving digital ad campaigns across multiple platforms and channels, managing our Amazon Seller Central account, and developing a robust keyword-based content strategy.

- The ideal candidate will have extensive experience in e-commerce and digital marketing, with a proven track record of achieving aggressive sales and revenue targets.

What you will do:

Digital Campaign Management for our Online Store:

- Develop and execute digital marketing campaigns across Google Ads, Search 360, Display & Video 360, Facebook Ads, Instagram Ads, YouTube, and other relevant platforms.

- Optimize campaigns for maximum ROI and performance.

- Own and optimize input metrics such as Click-Through Rate (CTR), Conversion Rate (CR), and Customer Value Rate (CVR).

- Be end-to-end responsible for sales and revenue targets.

Social Media Marketing:

- Create and implement social media strategies to enhance brand presence and engagement.

- Support social media efforts with a solid keyword-based content strategy.

- Develop and execute marketing campaigns on YouTube, with a focus on creating viral content.

Amazon Seller Central Management:

- Manage both Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM) methods.

- Run high-impact Amazon ads and optimize listings for better visibility and sales.

- Monitor key metrics such as OTDR (Order to Delivery Ratio) and CR (Conversion Rate).

- Set up Amazon listings end-to-end, ensuring all aspects of product listing are covered.

- Bonus points for experience listing products classified as dangerous goods.

- Manage operational metrics including inventory management, coordination with warehouse, and customer support teams.

Strategic Planning and Execution:

- Develop and implement e-commerce strategies to achieve sales and revenue targets.

- Set up an analytics backbone to support data-driven decision-making without breaking the bank.

Competitive analysis:

- Stay on top of competitive trends and perform detailed competitive analysis once a month.

- Detailed analysis of the top five competitors, including their market share, sales, revenue, units shipped, new product additions, and other relevant metrics.

Operational Excellence:

- Work in a high-pressure, ambiguous environment with minimal support.

- Take ownership of e-commerce operations and drive results independently.

Performance Review Processes:

- Set clear performance goals and KPIs, establish and maintain a regular performance review process for yourself.

- Proactively communicate the underperforming areas and the steps you've taken to address that.

- Implement improvement plans and professional development opportunities based on review outcomes

Who you are and what you bring:

Education:

- Bachelor's degree from top tier Indian Institute of Technology (IIT) and / or MBA from top tier Indian Institute of Management (IIM).

Experience:

- Minimum 5 years of core e-commerce and digital marketing experience.

- Minimum 10 years of overall work experience.

- Proven experience in managing digital campaigns and social media marketing.

- Extensive experience with Amazon Seller Central and running Amazon ads.

- Experience setting up Amazon listings end-to-end, covering all aspects of product listing.

- Bonus points for experience listing products classified as dangerous goods.

- Demonstrated success in previous ad campaigns, delivering a ROAS of 15 or higher.

- Experience in taking a new product from 0 to 1.

- Experience with marketing on YouTube and a track record of creating viral campaigns.

Skills:

- Expertise in Google Ads, Search 360, Display & Video 360, Facebook Ads, Instagram Ads, and other digital marketing tools.

- Strong understanding of e-commerce metrics such as OTDR, CTR, CR, and CVR.

- Excellent leadership and team management skills.

- Ability to work long hours and be available for early morning and late-night meetings to align with US timings.

- Strong analytical and problem-solving skills, and the ability to work independently.

- Experience with Oracle Fusion software.