Manager - Digital Marketing - Telecom - IIM/ISB/MDI/FMS

To spearhead the digital marketing initiatives across the organization, driving customer acquisition, engagement, and retention through innovative and data-driven strategies. The role involves leading the digital marketing team, optimizing digital channels, and ensuring the brand's online presence aligns with business objectives and market trends.

- Creating and maintaining client relationships.

- Self-motivated yet customer-focused

- Proficient in marketing research and statistical analysis

- Highly creative and devising digital campaigns that engage, inform, and motivate

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

- Innovative mindset for campaigns.

What you'll bring to the team:

- Plans and executes all web, search engine optimization/search engine marketing (SEO/SEM), database marketing, email, social media, and display advertising campaigns.

- Measures and reports on the performance of all digital marketing campaigns, evaluating them against goals such as return on investment (ROI) and key performance indicators (KPIs).

- Working knowledge of HTML, CSS, and JavaScript development and constraints.

- Identifies trends and insights from campaign data and optimizes spending and performance accordingly.

- Brainstorms new and creative growth strategies using digital marketing channels.

- Plans, executes, and measures experiments and conversion tests to improve campaign effectiveness.

- Collaborates with internal teams to develop landing pages and enhance user experience.

- Utilizes strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints.

- Identifies critical conversion points and drop-off points in user funnels and optimizes them for improved performance.

- Collaborates with agencies and other vendor partners to execute digital marketing initiatives.

- Evaluates emerging technologies and provides insights for their potential adoption.

- Offers thought leadership and perspectives on digital marketing strategies and technologies.

Requirements:

What all qualifications do we expect:

We're looking for someone with a decent educational background.

- Education requirements: MBA from premier institute.

- Experience: 8-10 Years of experience preferably minimum 2 years in the telecommunications industry.

- Where at - Mumbai

- Reporting To - Head Online Engagement

- Your Function - Digital Marketing

- Hussle Period - Minimum 8 productive hours a day and 5 days a week

- Job Type - Permanent

What policy, compliance we follow:

- Safeguard the organization's processes and policies.

- Strict adherence to SOP and the defined processes

- Encourage consistent and continuous compliance is followed by all employees and vendors with safety and regulatory requirements, standards, and protocols.

- Confirm your actions are compliant as per Information Security Policy.