Manager - Digital Marketing - Manufacturing

Job Description:

- We are looking for a results-driven and strategic Manager - Digital Marketing to lead our digital initiatives in the B2B manufacturing domain.

- The ideal candidate should have 5 to 10 years of hands-on experience in planning and executing digital marketing campaigns specifically tailored for industrial and manufacturing sectors.

- This role requires a deep understanding of B2B buyer behavior, with a focus on lead generation, performance marketing, SEO/SEM, and content strategy to drive qualified traffic and convert leads into business opportunities.

- The candidate will be responsible for developing and managing integrated digital marketing campaigns across channels such as LinkedIn, Google Ads, industry-specific platforms, and email marketing, while also optimizing the corporate website and landing pages for user engagement and conversion.

- The role demands a strong grasp of marketing analytics and performance metrics, using tools like Google Analytics, CRM systems, and marketing automation platforms to measure ROI, improve campaign effectiveness, and support the sales team with qualified leads.

- A key responsibility will be content development and distribution, including whitepapers, blogs, videos, and case studies that showcase technical capabilities and product innovation.

- The candidate will also work closely with product, sales, and technical teams to ensure consistency in messaging and branding across all digital touchpoints.

- Staying updated with the latest digital trends in the manufacturing sector and experimenting with new strategies for competitive advantage will be essential.

- The ideal candidate will have excellent communication and project management skills, with a strong ability to balance creativity with data-driven decision-making