Manager - Digital Marketing - eCommerce

1. Performance Marketing:

- Develop, execute, and manage performance marketing campaigns (Google Ads, Meta Ads, Display, Programmatic) to drive customer acquisition and ROI.

- Optimise ad spend across multiple platforms to maximize cost efficiency and conversion rates.

- Monitor and analyse campaign performance, adjusting strategies based on data insights and market trends.

2. Social Media Performance Marketing:

- Lead and implement paid social media campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube.

- Develop audience segmentation strategies to target and engage key customer groups effectively.

- A/B test ad creatives and audience targeting to enhance performance.