Manager - Digital Marketing - D2C

Job Description

Responsibilities:

- Should be experienced in planning, executing, and managing digital marketing strategies to drive sales and growth for a company (D2C brand) selling directly to consumers, often through their organic channels (such as own company website/social media platforms etc)

- Developing and implementing marketing plans, managing online advertising campaigns (SEO, SEM,social media, email), analyzing performance, and optimizing the customer experience

- Plan and execute marketing campaigns across digital platforms

- Use CRM data to create marketing campaigns and improve customer experiences

- Analyze digital marketing metrics & CRM data to measure campaign effectiveness and customer behaviour

- Integrate CRM systems & develop and maintain customer segments.

- Leverage the D2C model to build strong customer relationships and drive loyalty.

- Track and report on key performance indicators.

- Stay updated with the latest industry trends and competitor strategies.