Posted By
209
Posted in
Sales & Marketing
Job Code
1615323
Digital Marketing Manager - Jewellery Category
About Us:
We are on a mission to redefine how India buys, experiences, and falls in love with jewelry. With 150+ premium brands onboard and fresh Pre-Series A funding from marquee investors, we are India's #1 jewelry marketplace in a $94B+ category that's rapidly moving online.
Position Overview:
As a Digital Marketing Manager specializing in the jewelry category, you will be responsible for driving quality traffic to the website/mobile with CAC as the core metric. You will work closely with the founder to strategize and execute marketing campaigns across multiple channels.
Core Responsibilities:
As a Digital Marketing Manager, you will be a core part of our marketing & growth team. We expect you to enjoy spending significant time on ad dashboards, optimizing campaigns for the best ROAS.
Key responsibilities include:
- Drive KPIs including Website/Mobile Conversions, CAC, MAU, DAU, Stickiness, and Purchase Cohorts.
- Plan, execute, measure, and report on performance across categories, brands, and platforms (Meta & Google primarily).
- Take accountability for revenue, spends, visits, ROAS, and conversion rate.
- Use strong analytical skills to optimize performance across all digital channels.
- Execute targeting, segmenting, campaign analysis, and cohort analysis.
- Coordinate creative and content direction for customer touchpoints.
- Identify trends, insights, and new audience opportunities to run A/B tests.
- Plan and execute launches of new brands and collections.
- Collaborate with internal teams and stakeholders to understand brand objectives and ideate creative strategies.
- Work with agency partners to execute campaigns across Facebook, Instagram, Google Display, YouTube, Snapchat, Apple, and Programmatic platforms.
Desired Qualifications:
- B.Tech or Bachelor's degree in Business Administration, Marketing, or related field.
- 5-8 years' experience in digital marketing roles, preferably in e-commerce marketplaces or digital agencies.
- Strong expertise with tools such as FB Ads Manager, Google Ads, and DV360.
- Up to date with the latest trends and best practices in digital marketing and performance measurement.
- Strategic thinker with data-driven decision-making skills.
- Creative mindset with a passion for innovation and continuous improvement.
What's in It for You:
High-ownership role in a fast-paced environment.
Opportunity to work closely with the founder & a passionate team.
Competitive salary and ESOPs for wealth creation.
Fast career growth with regular appraisals.
Dynamic, collaborative, and politics-free work environment.
Health insurance coverage.
Additional Details:
This is an early-stage startup role that requires dedication and persistence. Expect a 6-day work week driven by passion and hard work.
We prioritize customer conversations to build the right solutions and encourage a hands-on approach across all roles.
Location: HSR Layout, Bangalore.
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Posted By
209
Posted in
Sales & Marketing
Job Code
1615323
