Manager - Digital Marketing

Position Title: Digital Marketing Manager

Exp: 8-9 Years

Location: Bangalore (Rajajinagar)

Working Mode: Onsite

Primary Skill: Core Digital Marketing, SEO, SEM, social media marketing, content marketing, email campaigns, and website content, Google Analytics, Google Search Console, and other analytical tools.

Responsibilities:

- Develop and implement comprehensive digital marketing strategies to increase brand awareness and customer engagement.

- Manage SEO, SEM, PPC campaigns, and paid social media advertising to optimize performance and ROI.

- Oversee content marketing efforts, including blogs, email campaigns, and website content.

- Analyze website traffic and user behavior using Google Analytics, Google Search Console, and other analytical tools.

- Optimize conversion rates and lead generation through A/B testing and performance tracking.

- Develop and execute social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter.

- Collaborate with the design and content teams to ensure consistent branding and messaging.

Requirements and skills

- Proven experience in SEO, SEM, Google Ads, Facebook Ads, and social media marketing.

- Expertise in Google Analytics, Google Search Console, and other web analytics tools.

- Strong understanding of content marketing, email marketing, and lead generation strategies.

- Experience with marketing automation tools (HubSpot, Marketo, Mailchimp, etc.).

- Knowledge of website optimization, UX/UI principles, and conversion rate optimization (CRO).

- Strong analytical and problem-solving skills.

- Excellent communication and leadership abilities