Manager - Digital Marketing

Manager - Digital Marketing

Responsibilities:

- Website creation for customers, optimization, SEO growth.

- Working knowledge of Wordpress and Webflow.

- Resourceful use of external consultants for website graphics.

- SEM: Campaign management for customers and spend management

- Email marketing: Creating emails, varying content for best open and click rates

- Social Media: Campaign management for LinkedIn primarily and Facebook

- Datacreation and cleansing: Familiarity with list building and cleansing for customers using tools such as Crunchbase, Hunter.io, uplead, IP Quality score etc.

- You will have one person reporting to you who will execute these tasks.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brain storm new and creative growth strategies

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Qualifications:

- Atleast 4 years of work experience in digital marketing with 1-2 years of experience in the US market

- Demonstrated analytical skills

- Superb presence and exceptional written/email communication and public speaking skills

- Detail-oriented, extremely well organized, able to juggle many tasks under pressure

- Able to prioritize tasks quickly and solve problems

- Comfortable in team-oriented atmosphere

- Knowledge of Google GSuite and Hubspot. Microsoft Word, Excel & PowerPoint are useful.

- Familiarity with at least one email marketing automation tool as well as social media such as LinkedIn campaign manager is required.

- Knowledge of Adobe products is a plus.