Job Description:
- This leader will lead, strategize, execute, and optimize company efforts, leveraging data and insights to drive business growth and effectively communicate with target audiences.
- Analyze data and insights to enhance customer experiences, drive business growth, and inform strategic decision-making.
- Understand the digital ecosystem and drive analytical engagement across the end-to-end customer digital journey with client, call-center automation, leading to better NPS.
- Measure and monitor key performance metrics for various global marketing teams, including Product Marketing, Customer Vertical Marketing, Customer Segment Marketing, and Retail Marketing.
- Translate digital data into actionable insights to support commercial decision-making and provide thought leadership on digital trends, consumer behaviour, and emerging technologies.
- Identify, assess, and recommend actions to resolve barriers to the success of key digital marketing programs and improve customer experience using data.
- Develop and present comprehensive reports to senior management, highlighting key findings and strategic recommendations.
- Collaborate with cross-functional teams to drive digital transformation and innovation, ensuring alignment of digital strategies with overall business objectives.
- Build and maintain strong relationships with key stakeholders, including marketing, sales, and product teams.
- Lead the development of core analytics solutions to improve operational efficiency, revenue, and logistics and distribution inefficiencies.
- Ensure comprehensive data access security and neutrality to assure all stakeholders.
Education & Experience
- Master's or Ph.D. degree in a quantitative field such as Mathematics, Statistics, Economics, Analytics, Computer Science or a related field.
- Minimum of 10+ years of experience in executing end to end analytics and data science business problems. Expertise in Design & Setup of Data Ecosystems, Customer Experience Enhancement & Optimization, ML-driven solutions, Personalization & Continuous Optimization.
- 4+ years of experience managing a team and guiding them through project planning, data analysis, visualization, story boarding and measurement & tracking KPIs for success.
Skills & Competencies
- Proficiency in using analytics and data science tools and technologies, and similar
platforms.
- Experience with SQL, Power BI, Python, or other programming languages used in data analysis.
- Extensive experience in Data Science, Machine Learning, Statistical modeling techniques and data mining concepts.
- Strong understanding of data collection, data processing, and data visualization techniques.
- Ability to interpret complex data sets and extract actionable insights.
- Strong problem-solving skills with the ability to think critically and analytically.
- Strong analytical and quantitative problem-solving ability.
- Ability to quickly identify issues, analyze root causes, and implement effective solutions while tracking and analyzing the performance of various digital customer experience journeys.
- Strong understanding of business metrics and KPIs, with the ability to translate data into strategic insights that drive business decisions and align digital CX strategies with business objectives.
- Strong foresight to anticipate market trends and adapt strategies accordingly, with the ability to align digital initiatives with business goals.
- Proven experience in leading and developing high-performing teams, with the ability to manage multiple projects simultaneously and meet deadlines.
Key Personal Attributes
- Sense of Ownership - Own the responsibility for achieving Organizational goals.
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