Manager - Creative Content

Responsibilities:

- Successfully supervising a team of Full-Time and Freelance content strategists and writers while ensuring delivery of high quality content

- Ensuring that the delivered content is in line with client requirements, is optimized for searcha and is consistent in terms of style and tone of voice

- Follow given instructions and specification mentioned in the requirements diligently

- Engaging in constant training and development of both Full Time as well as Freelance content writers with the help of constructive feedbacks

- Motivating team members to engage in constant self development and enter in a long-term work association with DigiVersal

- Mapping out content strategies for each project that support and extend both long-term and short-term marketing initiatives

- Integrating content activities with traditional marketing campaigns

- Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.

- Creating strategies for developing SMS/MMS outreach and advertising, apps, etc. as required

- Working closely on all creative and branding initiatives to ensure a consistent message across channels

Minimum Educational Qualification and Experience:

- Bachelors/Masters degree in English, Journalism, Public Relations or related communications field

- MBA with Marketing Specialization is a plus

- 3-4 years of experience as a content strategist/ content development manager

Required Skills:

- Experience in planning, development and implementation of right processes in content development, training and output generation.

- Understanding of basic HTML and WordPress

- Experience in writing SEO-friendly website content

- Excellent interpersonal and analytical skills

- Professional demeanour

- Personal accountability and strong work ethic

- Positive, can do attitude.