Manager - Corporate Marketing - Healthcare Business

Manager - Corporate Marketing

Job Summary:

We are seeking an experienced and energetic Corporate Marketing Manager to drive brand visibility, patient engagement, and institutional partnerships.

The ideal candidate will have hands-on experience in healthcare marketing, strong communication skills, and a proven ability to develop and execute effective marketing strategies in a hospital or healthcare setup.

Key Responsibilities:

Corporate & Institutional Marketing:

- Develop and manage relationships with corporates, insurance companies, TPAs, schools, and other institutions to drive patient referrals and health packages.

- Promote health check-ups, wellness programs, and medical services to bulk/corporate clients.

Branding & Promotion:

- Execute marketing campaigns, both digital and offline, to improve the hospitals brand presence in the region.

- Oversee signage, brochures, events, and awareness drives in coordination with hospital departments.

Community & BTL Marketing:

- Organize and manage health camps, awareness drives, seminars, and community outreach programs.

- Build and maintain relationships with local societies, clubs, and communities for brand engagement.

Digital & Social Media Management:

- Work with digital teams to ensure active presence on social media platforms, Google listings, and online directories.

- Support in creating content and running local campaigns for visibility and lead generation.

Patient Experience & Retention:

- Develop strategies to enhance patient satisfaction, loyalty, and retention.

- Handle feedback, grievances, and post-treatment engagement initiatives.

Reporting & Analysis:

- Track campaign performance, ROI, and marketing budgets.

- Provide regular reports and insights to hospital leadership on marketing impact.

Candidate Requirements:

- 3 to 6 years of relevant experience in healthcare, hospital, diagnostics, or services marketing.

- Strong interpersonal and communication skills with an ability to engage clients and stakeholders.

- Good understanding of local market dynamics and customer behavior in the healthcare space.

- Ability to handle multiple campaigns and coordinate with various teams.

Educational Qualification: MBA in Marketing preferred