Manager - Business Development - Ceramics/Sanitaryware Business

PFA JD

Responsibilities:

- Establish all PLS verticals in market and ensure specification in BOQ/mock-ups at the project's initial stages

- Generate revenue from existing accounts, renew approvals timely, and ensure zero account loss

- Add new accounts to the customer list and generate revenue from these new accounts

- Maintain price discipline to ensure no financial loss to the company

- Introduce and promote newly launched products by the company to key stakeholders in at private & government institutions

- Maintain good rapport with channel partners for fast execution of orders and mock-ups

- Identify and target specific projects for the promotion of new products, ensuring their inclusion in project specifications

- Secure BOQ (Bill of Quantities) and Mock-up approvals for identified projects, ensuring new products are specified at the initial stages

- Effective management & conversion of CRM architect / interior designers/MEP consultant / electrical consultant/PCM for Lighting products in your region / assigned territory

- Business development activities (In-house presentations, factory or orientation centre visits/special events and seminars for CRM Architects, interior designers, MEP Consultants, Electrical Consultants, PMC for PLS in your regions/ assigned territory

- Do regular productive business meetings - with CRM architects/MEP consultant/electrical consultant/PMC & generate lead for PLS

- Build relationships with end users, contractors, maintain a directory of key officials, and distribute gifts on specific occasions

- Ensure no collections are pending with Dealers or direct accounts beyond 45 days of billing

- Conduct productive meetings monthly with external customers

- Responsible to generate PLS revenue from said customers universe

- Monitor and keep track of competitors activities

- Add more new end customers to the existing list by identifying and carrying out a similar exercise as has been done for approval enlistment

- Provide data on time to HO and ensure the same from the respective team members

- Update database from all the departments on the officials, their designation, office etc. for best use of it

- Conduct regular market analysis to identify trends and opportunities within the Indoor, Outdoor, Industry & retail segments

- Update database from all the customers on the officials, their designation, address etc. for best use of it

- Implement promotional activities and local events to increase product visibility and market penetration

- Develop and implement strategies to capitalize on market opportunities

- Complete the assigned number of visits per month to targeted locations

- Initiate and support Marcom activities and promotional events to enhance brand awareness

- Monitor and report on market trends, customer feedback, and competitive activities to adjust strategies as needed

- Implement promotional activities and local events to increase product visibility and market penetration.

Key Competencies

- Proven experience working with distribution networks and establishing brand presence

- Strong product knowledge and ability to communicate value propositions effectively

- Proven ability to drive revenue growth

- Expertise in expanding and managing dealer networks

- Ability to gather and analyse market and competitor data to inform strategies

- Strong experience in executing product training and market development initiatives

- Competency in organizing and leading meetings with plumbers and contractors

- Ability to create demand and build relationships within specified channels and regions.