Manager - Brand Management/Performance Marketing

Manager - Brand Management/Performance Marketing

Job Description

Letstrack Brand is renowned Multinational Company encircling the world, full of people and businesses movingsafelyandsecurely in a well-protected but non intrusive grid.

Letstrack is a trusted technology partner for some of the most lovedbrandsofthe world that benefit from our Industrial Business Management Solutions by keeping the humans at the helm.

Job Title: Brand & Performance Marketing Manager.

Location: Gurgaon.

Type: Full-time | On-site.

About The Role:

Were looking for a full-stack marketing powerhouse who lives and breathes content, performance, and brand.

Someone who can grow social media from scratch, lead creative teams, run ads, experiment with newplatforms, andhustle across both B2C and B2B spaces, from healthcare to tech to books.

Youll have the opportunity to build new-age brands and grow established ones across exciting sectors likeIoT, wellness, publishing, and more.

Key Responsibilities:

Social Media & Content:

- Grow Instagram, YouTube, Linkedin, Facebook, X organically and through paid.

- Build and execute strong storytelling-led content calendars.

- Manage short-form video production, scripts, posts, reels.

- Collaborate with design/video/editorial team.

Creative & Brand:

- Lead the creative team (copy + design + video).

- Ensure brand consistency across all touchpoints.

- Conceptualize brand campaigns & product launches.

Performance Marketing:

- Run Meta, Google, and e-commerce ad campaigns.

- Own budgets, optimize for ROAS, CAC, and conversions.

- Test & scale new channels: podcasts, influencer collabs, programmatic.

B2B & Offline Marketing:

- Execute B2B lead-gen through WhatsApp, cold outreach, and LinkedIn.

- Organize offline events/pop-ups/partnerships.

- Build GTM plans for healthcare, IoT, and books.

SEO & Analytics:

- Drive organic traffic via SEO & content strategy.

- Use tools like GA, Meta Business, Search Console, etc.

- Report on KPIs, growth, content performance.

AI & Automation (Nice-to-Have):

- Comfortable using AI, CRM & Automation tools.

- Willing to learn and experiment with new tech.

What You Bring:

- 3 to 6 years of full-stack marketing experience (B2C or both).

- Proven success in growing social media accounts.

- Hands-on with ad platforms and creative tools.

- Strong project management and multitasking.

- Curious mindset, eager to try new formats and mediums.

- Team leadership & creative direction experience is a plus.

KPIs You'll Be Measured On:

- Growth in social media followers, engagement, and reach.

- ROAS, CAC, and conversion metrics for ads.

- Brand awareness metrics (search lift, reach, share of voice).

- SEO traffic and keyword rankings.

- Number and quality of leads.

- Campaign performance and execution speed.