- Marketing Strategy - Handle day-to-day and end to end management of social media accounts, independently and in collaboration with support teams.
- Planning and management of content calendar, copy-writing for social media.
- Ideation and execution of multimedia content which includes innovative written posts, static creatives, and Videos.
- Week on week reporting of the brand performance.
- Proactiveness in coming up with innovative digital campaign plans for new collection launch and topical ideas.
- Be aware of current digital trends and how the same can be implemented for the respective brand to make it stand out.
- Plan and execute social media campaigns & new initiatives
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