Manager - B2B Marketing

About the Company:

This is a technology-led organization building solutions to accelerate the renewable energy transition for mid-market commercial and industrial businesses. With a strong mission focus, the company is committed to redefining growth marketing in the clean energy sector while scaling its brand presence and customer acquisition channels.

What you'll do:

- Conceptualize, design, and execute 360- full-funnel campaigns across digital (Google, Meta, LinkedIn) and offline channels

- Build a deep understanding of target customer profiles, their concerns, drivers, and decision-making process

- Define, refine, and establish brand positioning leveraging digital and physical channels

- Collaborate with content teams to distribute high-quality content and collateral at scale

- Develop strategic relationships with industry bodies and media channels to expand reach

- Create and manage an offline marketing and events calendar, including industry events, sponsorships, and panels

- Drive lead generation through performance marketing and inside sales strategies

- Develop customized marketing campaigns for both digital and offline channels

- Implement a data-driven approach to test, prioritize, and evaluate conversions across the customer journey

- Analyze and report data across all touchpoints to monitor revenue performance and uncover improvements

What's required:

- Minimum 3 years of experience in B2B marketing across digital and offline channels

- Proven ability to generate measurable impact on bottom-of-funnel metrics (leads, conversions)

- Strong track record in performance marketing campaigns on Google Ads and Meta platforms (mandatory)

- Experience in subscription-based or app-driven environments is a plus

- Strong analytical skills with proficiency in Excel/Google Sheets

- Excellent written and verbal communication skills

- Ability to multitask in a numbers-driven, high-pressure environment

- High level of ownership, discipline, and adaptability to work in a startup setting

Bonus points if you:

- Have a passion for sustainability and decarbonization

- Possess a working understanding of the renewable energy sector

Why you should apply:

- Highly competitive salary with attractive stock options

- 25 days paid leave annually plus additional leave for key life events

- Unlimited sick leave

- Comprehensive health insurance for you and your spouse

- 12% employer PF contribution (maximum permissible limit)

- Yearly learning allowance to build new skills

- Yearly wellness allowance for physical and mental health improvement

- Chance to work directly with founders on high-impact growth initiatives