Mamaearth - Performance Marketing Role

Key Responsibilities:

- Responsible for Performance Marketing and Acquisition Strategy, including planning and execution across Google and Facebook

- Create and implement a digital marketing strategy to drive awareness, traffic, conversions and revenue

- Own & deliver on user growth targets.

Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and CPTs

- Set up attribution models, multi-channel tracking and quality.

Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.

- Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning

Qualifications and Experience:

- Educational Qualification: MBA/Engineer from a reputed institute

- Proven performance marketing experience and working with the creative and content team to get high performing creatives

- Well-versed in performance marketing, conversion, and online customer acquisition

- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics.

- 2+ years digital marketing experience

- Excellent communication and presentation skills