Mamaearth - Deputy General Manager - Brand

About HONASA

Honasa Consumer Limited (HCL) is the fastest-growing Beauty & Personal Care house of brands, creating the FMCG conglomerate of the future. Built on the values of Honesty, Natural ingredients, and Safe care, HCL addresses the needs of consumers through innovative products, evolved propositions, direct-to-consumer marketing, and e-commerce fulfillment. With brands like Mamaearth, The Derma Co., Aqualogica, and BBlunt, HCL currently serves over 500 cities across India, building an ecosystem that benefits both consumers and the community at large. The company is backed by leading investors such as Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners

Role: DGM - Brand

Location - Gurgaon

Role Overview:

Own the Umbrella brand campaigns and brand purpose initiatives.

Key Responsibilities:

- Understand the market and brand in detail

- Strong analytical and creative ability

- Clear plan on how to win in the market against competition, in a given category

- Plan & execute 360- marketing campaigns for our brands, with clear goals and metrics in mind

- Clear understanding of the digital space and digital campaigns

- Work with cross-functional teams to think of levers to lift the brand and grow it

- Growth mindset and ambition to take ambitious targets

- Strong bias for action and quick action

Qualification and Experience:

- Master's degree in management/marketing, preferably from Tier 1 institutes

- Experience: 3-5 years of marketing experience where brand campaigns have been managed

- Preferred - Experience in face categories

- Strong analytical bent of mind, to lay out clear brand strategy

- Digital media understanding, planning and evaluation.

- Strong creative sensibilities

- High ownership and passion, and fast action ability

- Ability to work with multiple stakeholders/agencies.